Well Spent Press author

Robin Smith

Thought-provoking nonfiction about football, technology, finance, governance, culture and the forces shaping the future of the game.

Robin Smith, Well Spent Press author
About the author

Football beyond the headlines.

Robin Smith is a lifelong serious football supporter, UK-based futurist and CISO. First published in 2008, he writes at the intersection of football, technology, governance and the future of sport, bringing a systems thinker’s perspective to the game.

Start with Robin if you want to understand where football is going.

His work is for serious football fans and curious readers who want to look beyond results and transfer headlines at the wider forces changing the sport.

Robin Smith books

Football’s future

A systems-level look at how technology, data, finance and wider cultural change are transforming the beautiful game.

Cover of Mapping Football's Future by Robin Smith
English edition

Mapping Football’s Future

How Technology, Data and Finance Are Transforming the Beautiful Game. A thought-provoking exploration of the forces changing football on the pitch, inside clubs, among supporters and across the global game.

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Cover of  Trazando el Futuro del Fútbol by Robin Smith
Edición en español

Trazando el Futuro del Fútbol

Cómo la tecnología, los datos y las finanzas están transformando el deporte más popular del mundo. La edición en español de Mapping Football’s Future.

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